Unfortunately, a lot of social and market research has been dumbed down. Ubiquitous opinion polling is a blunt and often inaccurate measure that is distorting public debate. Our obsession with finding differences between groups of people too often ignores the similarities we share. Designing research to fit an agenda might give you the answer you want, but can backfire further down the track.

Strong arguments need credible evidence.


Pragmatic provides the full range of quantitative and qualitative research methodologies. From traditional techniques such as focus groups and sample-based surveys, to many of the online innovations and deliberative approaches increasingly used in social and market research.

We know when to use the whizzbangery of new research methodologies and we know when to keep it old school and simple.


Attitudes and opinions are not formed or expressed in isolation. Context is everything. Finding solutions is not always a simple path from A to B. One number from a survey or one comment from a focus group doesn’t tell the whole story.

Have a look at some of the work we have done here and see what you think.