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Pragmatic

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Experience
Film audience testing
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Pete Wilson
14 October 2022

Usual City Blues

Pete Wilson
14 October 2022
Usual City Blues

Lazy op-eds abound. Across all types of media and mastheads. But my favourite (actually my most despised) is the 'I can't live in this city anymore’ genre.

Pete Wilson
24 August 2022

"I'm not racist, but..."

Pete Wilson
24 August 2022
"I'm not racist, but..."

Is there a disconnect between how we view racism in Australia and our attitudes towards people of different backgrounds and how they ‘fit in to our way of life’?

Tagged: racism, human rights, amnesty international australia, pragmatic research, social research

Pete Wilson
14 July 2022

Are our attitudes to asylum seekers and refugees shifting

Pete Wilson
14 July 2022
Are our attitudes to asylum seekers and refugees shifting

Analysis of data from the soon-to-be-released Amnesty International Australia's Human Rights Barometer plus other sources shows that the demonisation and politicisation of asylum seekers and refugees may be starting to wane

Tagged: refugees, asylum seekers, social research, amnesty, human rights

Pete Wilson
21 March 2022

Getting the most out of film audience testing

Pete Wilson
21 March 2022
Getting the most out of film audience testing

Testing a new film (whether an edit in progress or the final cut), when done properly, can offer valuable marketing and creative insights.

Tagged: Film audience testing, Australian film industry, research

Pete Wilson
15 September 2021

Getting human rights right

Pete Wilson
15 September 2021
Getting human rights right

When it comes to their rights and freedoms, many Australians seem confused and complacent.

Pete Wilson
13 July 2021

Do you really know what your members think?

Pete Wilson
13 July 2021
Do you really know what your members think?

Are you getting the most from your membership research?

Tagged: membership research, membership, research, online surveys

Pete Wilson
7 July 2021

Should I get my film tested?

Pete Wilson
7 July 2021
Should I get my film tested?

The decision to test your film in front of an audience can be a difficult one. 

Tagged: Film audience testing, research, insights, Australian film industry

Pete Wilson
9 June 2021

Film audience testing has never been more efficient or cost effective

Pete Wilson
9 June 2021
Film audience testing has never been more efficient or cost effective

Getting feedback on your film is easy

Tagged: Film audience testing, Australian film industry

Pete Wilson
22 March 2021

Data vs. Discussion

Pete Wilson
22 March 2021
Data vs. Discussion

Are we becoming too obsessed with big data and The Algorithm? Are we missing human input?

Pete Wilson
31 January 2021

How to get the most out of film audience testing

Pete Wilson
31 January 2021
How to get the most out of film audience testing

Testing a new film (whether an edit in progress or the final cut), when done properly, can offer valuable marketing and creative insights.

Tagged: Film audience testing, The Dry, Australian film industry, research

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