Our experience with clients across a range of sectors is shown below along with some recent case studies
Catholic Education Diocese of Parramatta, Universities Australia, Masada College, University of Sydney, University of Technology Sydney, Sydney Story Factory
TRENDS IN CATHOLIC EDUCATION
A multifaceted research study of Catholic families in the Diocese of Parramatta to understand current attitudes towards Catholic education and drivers of enrolment. The research involved analysis of ABS Census data and enrolment statistics to identify the different levels of Catholic education uptake across the Diocese, followed by a telephone survey of n=437 Catholic parents. The output allowed us to develop market segmentation models to define the current and potential markets, identify the barriers to increased uptake in the Catholic Education sector, understand the regional differences in attitudes towards Catholic Education and inform future communication strategies for the Catholic Education Office in promoting Catholic Education in the Diocese and improving uptake amongst Catholic families.
Cancer Drugs Alliance, Australian Physiotherapy Council, Medibank Private, Royal Women’s Hospital
COMMUNITY ATTITUDES TO THE TREATMENT OF CANCER PATIENTS
A two-phased research approach incorporating a qualitative phase (online discussion board) amongst 32 participants to understand attitudes and perceptions of cancer treatment and the government’s role in subsidisation, followed by a quantitative phase (telephone polling) of n=1,214 which measured overall attitudes on a national level.
SOCIAL & NOT-FOR-PROFIT
UNICEF, Refugee Council of Australia, National Centre of Indigenous Excellence, Reconciliation Australia, National Native Title Tribunal, The Big Issue, United Israel Appeal
MESSAGE DEVELOPMENT WORKSHOP
A half-day workshop with senior UNICEF employees and other NGO stakeholders to assess current public opinion and the political landscape around asylum seekers and refugees to assist the sector in developing stronger and more effective messaging for future communications activities and campaigns.
Film audience testing
Pete conducts research for the Australian film industry, having worked on over 20 films and talking to over 3,000 filmgoers.
The research involves quantitative and qualitative methods to understand the market appeal of films, as well as assisting filmmakers with their final edits to optimise engagement and enjoyment of the film before release.
Using a secure online platform the test audience fill in a survey on their mobile phones after the screening to provide filmmakers with immediate reactions so they can quickly meet editing and release deadlines.