Experience

Our experience with clients across a range of sectors is shown below along with some recent case studies

EDUCATION

Catholic Education Diocese of Parramatta, Universities Australia, Masada College, University of Sydney, University of Technology Sydney, Sydney Story Factory

 
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TRENDS IN CATHOLIC EDUCATION

A multifaceted research study of Catholic families in the Diocese of Parramatta to understand current attitudes towards Catholic education and drivers of enrolment. The research involved analysis of ABS Census data and enrolment statistics to identify the different levels of Catholic education uptake across the Diocese, followed by a telephone survey of n=437 Catholic parents.  The output allowed us to develop market segmentation models to define the current and potential markets, identify the barriers to increased uptake in the Catholic Education sector, understand the regional differences in attitudes towards Catholic Education and inform future communication strategies for the Catholic Education Office in promoting Catholic Education in the Diocese and improving  uptake amongst Catholic families. 

HEALTH

Cancer Drugs Alliance, Australian Physiotherapy Council, Medibank Private, Royal Women’s Hospital

 
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COMMUNITY ATTITUDES TO THE TREATMENT OF CANCER PATIENTS

A two-phased research approach incorporating a qualitative phase (online discussion board) amongst 32 participants to understand attitudes and perceptions of cancer treatment and the government’s role in subsidisation, followed by a quantitative phase (telephone polling) of n=1,214 which measured overall attitudes on a national level.

SOCIAL & NOT-FOR-PROFIT

UNICEF, Refugee Council of Australia, National Centre of Indigenous Excellence, Reconciliation Australia, National Native Title Tribunal, The Big Issue, United Israel Appeal

 
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MESSAGE DEVELOPMENT WORKSHOP

A half-day workshop with senior UNICEF employees and other NGO stakeholders to assess current public opinion and the political landscape around asylum seekers and refugees to assist the sector in developing stronger and more effective messaging for future communications activities and campaigns.

Film audience testing

Pete conducts research for the Australian film industry, having worked on over 20 films and talking to over 3,000 filmgoers.

 
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The research involves quantitative and qualitative methods to understand the market appeal of films, as well as assisting filmmakers with their final edits to optimise engagement and enjoyment of the film before release.

Using a secure online platform the test audience fill in a survey on their mobile phones after the screening to provide filmmakers with immediate reactions so they can quickly meet editing and release deadlines.

Corporate & Finance

Commonwealth Bank, Financial Services Council, Intel, St. George Bank, Vodafone, Woolworths, Foxtel, Australia Post, Indigenous Land Corporation

FINANCIAL SECURITY AND EMPOWERMENT FOR AUSTRALIAN WOMEN

A comprehensive qualitative (online discussion groups and face-to-face in-depth interviews) and quantitative study (a national online survey of n= 3,706 males and females) to guide thought leadership activities for CBA and assist the financial advice business in better engaging with Australian women. The analysis involved an attitudes-based segmentation which allowed the bank to shift the conversation away from generalisations about 51% of the population to a more nuanced narrative that recognises the diversity of experiences and levels of financial empowerment felt by Australian women.

Agribusiness              

Australian Wool Innovation, Australian Pork Limited, Ruralco, Fisheries Research and Development Corporation, Australian Egg Corporation Limited, Red Meat Advisory Council

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Woolgrower attitudes

Tracking of woolgrower perceptions of AWIs research and development and marketing activities, as well as the effectiveness of AWI’s communications. The research has involved focus groups with woolgrowers across Australia to understand the issues facing them and their attitudes towards and engagement with AWI, along with nationwide telephone and online surveys of n=1,200 woolgrowers to quantify current farm practices and attitudes. The study has been conducted four times since 2008.

RESOURCES & INFRASTRUCTURE

BHP Billiton, Santos, AGL, Interlink Roads, Lend Lease, Veolia Transport, Transport for NSW, Environmental Protection Authority

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COMMUNITY CONSULTATION

A series of interviews with community leaders and other stakeholders (including representatives from the local Indigenous community) in the Pilbara town of Onslow, WA, to understand perceptions of the impact of the nearby Macedon project and BHP Billiton’s contribution to the community.